This outreach kit summarizes two linkable Email Tool Spot resources:

What the dataset covers

The dataset compares popular email marketing platforms by pricing model, free-plan availability, contact/subscriber limits, email-send limits, upgrade triggers, official pricing sources, and last-checked dates.

Covered tools include Mailchimp, Brevo, MailerLite, ActiveCampaign, Klaviyo, Omnisend, Twilio SendGrid, HubSpot Marketing Hub, Kit, and GetResponse.

Suggested citation

Email Tool Spot, “Email Marketing Pricing Index and Free Plan Database,” last checked June 2026, https://emailtoolspot.com/data/email-marketing-pricing-index/ and https://emailtoolspot.com/data/email-marketing-free-plan-database/.

Useful angles for publishers

  • Free email marketing plans are not interchangeable: some limit contacts, some limit daily sends, and some limit automation depth.
  • Ecommerce-focused platforms often price around profiles, SMS, and revenue tracking rather than simple newsletter sending.
  • Budget-conscious teams should compare both subscriber caps and monthly email-send limits before importing a list.
  • Official pricing pages change often, so buying guides should link to source pages and show last-checked dates.

Outreach email template

Subject: Useful source for email marketing pricing/free-plan comparisons

Hi {{name}},

Email Tool Spot maintains a pricing index and free-plan database for popular email marketing tools, with official pricing sources and last-checked dates.

It may be useful as a citation for articles about email marketing costs, newsletter tools, ecommerce email platforms, or free-plan limitations:

The tables cover starting prices, free-plan availability, contact/subscriber limits, monthly email limits, upgrade triggers, and official source links.

Best, Email Tool Spot

Methodology note

Email Tool Spot uses public official pricing pages where available. If a current value is not clearly exposed, the tables say “Verify on official pricing page” instead of inventing a number.

Choose this if

  • The page matches the decision you are making now.
  • The tool, pricing model, and workflow fit your business model.
  • You have checked current official pricing before buying.

Skip this if

  • You need a different business model, channel, or budget range.
  • The platform adds complexity your team will not use.
  • You are comparing only by starting price instead of total monthly cost.

Final verdict

Use the decision table, pricing notes, and related guides to narrow the shortlist. The best email marketing platform is the one that matches list size, automation depth, ecommerce needs, budget, and switching cost.