Quick Answer
ConvertKit, now branded as Kit, starts at $0/month on the Newsletter plan and paid plans start at $33/month when billed yearly for up to 1,000 subscribers. The Creator plan is the main paid plan for automations and sequences, while Pro adds advanced reporting, subscriber scoring, collaborative features, and stronger deliverability tools.
ConvertKit Pricing Tiers (2026)
| Plan | Starting Price | Subscribers | Key Features |
|---|---|---|---|
| Newsletter | $0/mo | Up to 1,000 by default; available through smaller creator lists | Unlimited broadcasts, landing pages, forms, tagging, segmentation, digital product sales, 1 basic automation |
| Creator | $33/mo annual or $39/mo monthly | Up to 1,000 | Everything in Newsletter, plus unlimited visual automations, unlimited sequences, A/B subject lines, polls, integrations, RSS campaigns, remove Kit branding |
| Pro | $66/mo annual or $79/mo monthly | Up to 1,000 | Everything in Creator, plus subscriber signals, engagement analytics, unlimited users, insights dashboard, deliverability reporting, subscriber scoring, collaborative editing |
| Custom / Enterprise | Custom quote | High-volume lists and advanced needs | Custom plan, sales-assisted onboarding, negotiated terms, and higher-volume support |
Pricing increases as your subscriber count grows. Annual billing gives two months free, so the annual monthly-equivalent price is lower than month-to-month billing.
How ConvertKit Pricing Scales by Subscribers
Newsletter Plan ($0/month)
- Free starting plan for creators building a list
- Unlimited email broadcasts
- Unlimited landing pages and forms
- Audience tagging and segmentation
- Sell digital products and subscriptions
- 1 basic visual automation
- Limited automation compared with paid Creator and Pro plans
Creator Plan
| Subscribers | Monthly (annual billing) | Monthly (monthly billing) |
|---|---|---|
| 1,000 | $33 | $39 |
| 3,000 | $50 | $59 |
| 5,000 | $75 | $89 |
| 10,000 | $116 | $139 |
| 15,000 | $141 | $169 |
| 25,000 | $166 | $199 |
| 55,000 | $316 | $379 |
Pro Plan
| Subscribers | Monthly (annual billing) | Monthly (monthly billing) |
|---|---|---|
| 1,000 | $66 | $79 |
| 3,000 | $83 | $99 |
| 5,000 | $116 | $139 |
| 10,000 | $158 | $189 |
| 15,000 | $208 | $249 |
| 25,000 | $233 | $279 |
| 55,000 | $433 | $519 |
What’s Included: Feature Comparison by Plan
| Feature | Newsletter | Creator | Pro |
|---|---|---|---|
| Email broadcasts | ✅ | ✅ | ✅ |
| Landing pages and forms | ✅ | ✅ | ✅ |
| Audience tagging and segmentation | ✅ | ✅ | ✅ |
| Sell digital products and subscriptions | ✅ | ✅ | ✅ |
| Basic visual automation | ✅ 1 automation | ✅ Unlimited | ✅ Unlimited |
| Email sequences | ❌ | ✅ Unlimited | ✅ Unlimited |
| A/B test subject lines | ❌ | ✅ | ✅ |
| Subscriber polls | ❌ | ✅ | ✅ |
| Remove Kit branding | ❌ | ✅ | ✅ |
| RSS campaigns | ❌ | ✅ | ✅ |
| Apps and integrations | Limited | ✅ | ✅ |
| 24/7 email and chat support | Limited | ✅ | ✅ |
| Subscriber signals and engagement analytics | ❌ | ❌ | ✅ |
| Unlimited team users | ❌ | ❌ | ✅ |
| Deliverability reporting | ❌ | ❌ | ✅ |
| Subscriber engagement scoring | ❌ | ❌ | ✅ |
| Collaborative editing | ❌ | ❌ | ✅ |
Hidden Costs to Watch For
1. Subscriber growth can move you into higher tiers quickly
ConvertKit pricing is subscriber-based. A creator growing from 4,900 to 5,100 subscribers moves from the 5,000-subscriber bracket toward the next higher pricing range, so list growth should be budgeted before a launch, summit, bundle, or giveaway.
2. The free plan is not a full automation plan
The Newsletter plan is useful for broadcasts, forms, landing pages, and simple list building, but serious funnels usually require Creator because unlimited visual automations and unlimited email sequences are paid-plan features.
3. Pro is a major jump at small list sizes
At 1,000 subscribers, Pro is $66/month on annual billing versus $33/month for Creator. The extra cost is easiest to justify if you need engagement scoring, deliverability reporting, analytics, team users, or collaborative editing.
4. Annual billing reduces cost but locks in the commitment
Kit’s annual pricing effectively gives two months free. That helps predictable creator businesses, but monthly billing is safer if you are testing a new offer, newsletter, or funnel and may switch tools soon.
5. Commerce and creator revenue tools may affect total cost
Kit includes tools for selling products, subscriptions, and paid newsletters, but payment processing, taxes, sponsorship operations, and third-party integrations can still add costs outside the email software subscription.
ConvertKit vs Competitors: Pricing Comparison (1,000 subscribers)
| Platform | Starting Price | Automation Included? | Free Plan |
|---|---|---|---|
| ConvertKit / Kit | $33/mo annual or $39/mo monthly | ✅ Creator plan | ✅ Newsletter plan |
| MailerLite | $11/mo | ✅ Growing Business | ✅ 1,000 subs |
| Mailchimp | $13/mo | ✅ Standard plan | ✅ 500 subs |
| ActiveCampaign | $19/mo | ✅ Plus plan | ❌ No free plan |
| Brevo | $9/mo | ✅ | ✅ 300 emails/day |
| Omnisend | $16/mo | ✅ Standard | ✅ 250 contacts |
| Drip | $39/mo | ✅ | ❌ No free plan |
| HubSpot | $20/mo | ✅ Marketing Hub Starter | ✅ Free CRM |
| Klaviyo | $20/mo | ✅ | ✅ 250 contacts |
Bottom line: ConvertKit is not the cheapest email marketing platform, but it is one of the strongest fits for creators who want simple publishing, lead magnets, creator commerce, and automation without a heavy CRM-style interface.
Who Should Use ConvertKit (Based on Pricing)
Best for:
- Newsletter creators who want a simple publishing workflow and list-building tools
- Course creators and coaches who need lead magnets, forms, sequences, and evergreen funnels
- Solo creators who sell digital products, subscriptions, or paid newsletters from the same platform
- Creators upgrading from a basic newsletter tool because they now need automated sequences and segmentation
- Small teams on Pro that need analytics, subscriber scoring, deliverability reporting, and collaboration
Not ideal for:
- Budget-first small businesses that only need basic email marketing; MailerLite or Brevo is usually cheaper
- Complex B2B sales teams that need CRM pipelines, sales automation, and multi-touch attribution; HubSpot or ActiveCampaign may fit better
- High-volume transactional senders who mainly need API email; SendGrid, Mailgun, Postmark, or Amazon SES are more appropriate
- Ecommerce stores needing deep product recommendations and revenue analytics; Klaviyo or Omnisend may be stronger
- Teams that need advanced free-plan automation because ConvertKit’s free Newsletter plan is intentionally limited
FAQs
Is ConvertKit the same as Kit now?
Yes. ConvertKit rebranded to Kit, but many users still search for ConvertKit pricing. The pricing plans are currently presented under the Kit brand: Newsletter, Creator, and Pro.
Is ConvertKit free?
Yes. Kit has a $0/month Newsletter plan for creators starting out. It includes broadcasts, landing pages, forms, tagging, segmentation, product sales, and 1 basic automation, but advanced automation requires a paid plan.
How much does ConvertKit cost for 1,000 subscribers?
For up to 1,000 subscribers, Creator costs $33/month when billed yearly or $39/month when billed monthly. Pro costs $66/month when billed yearly or $79/month when billed monthly.
How much does ConvertKit cost for 5,000 subscribers?
For up to 5,000 subscribers, Creator costs $75/month on annual billing or $89/month on monthly billing. Pro costs $116/month on annual billing or $139/month on monthly billing.
Does ConvertKit charge by subscribers or emails sent?
ConvertKit pricing is primarily based on subscriber count, not a simple per-email-send model. The main jump in cost happens when your list crosses subscriber thresholds.
Which ConvertKit plan is best for automations?
Creator is the best starting point for most automation needs because it includes unlimited visual automations and unlimited email sequences. Pro is mainly for analytics, team collaboration, engagement scoring, and deliverability reporting.
Is ConvertKit cheaper than Mailchimp?
At 1,000 subscribers, ConvertKit’s paid Creator plan is usually more expensive than Mailchimp’s lower paid tiers. ConvertKit can still be worth it for creators who value sequences, landing pages, digital products, and creator-focused workflows.
Can I switch from monthly to annual billing later?
Yes. You can start monthly and move to annual billing later if the platform is working for your business. Annual billing lowers the effective monthly price because Kit gives two months free.
Last updated: June 2026. Pricing may vary by region and is subject to change. Always confirm current pricing on Kit’s official pricing page before purchasing.
Choose this if
- The page matches the decision you are making now.
- The tool, pricing model, and workflow fit your business model.
- You have checked current official pricing before buying.
Skip this if
- You need a different business model, channel, or budget range.
- The platform adds complexity your team will not use.
- You are comparing only by starting price instead of total monthly cost.
Final verdict
Use the decision table, pricing notes, and related guides to narrow the shortlist. The best email marketing platform is the one that matches list size, automation depth, ecommerce needs, budget, and switching cost.